Marlow

The birth of an original is a rare event.

Roles

Brand Designer, Art Director

Client

Gold Dog Communications

Year

2023

Website

Challenge

Merriweather District is vibrant, active, and artist — so naturally, it's newest mixed-use development had to follow suit.

This residential community is steps to Merriweather Post Pavillion, one of the Washington D.C. area’s top concert amphitheaters, with an impressive show season that hosts

Goal

We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.

Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.

Result

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.